AIDA unit was provided by Elmo Lewis to clarify how personal selling functions. It shows a set of stair-step stages which usually describe the method leading a potential customer to purchase.
The stages, Attention, Interest, Desire, and Actions, form a linear pecking order. вЂў This demonstrates that consumers should be aware of a product's existence, вЂў Be interested enough to pay attention to the product's features/benefits, and вЂў Have a desire to benefit from the product's offerings.
вЂў Action, the fourth stage, would be met with a natural response to movement throughout the first 3 stages. Although this thought was basic, it resulted in the later emerging field of customer behavior study. Reliance India Mobile campaign can be used to explain this model better. Awareness- the elaborate ad where Mukesh Ambani chatted about the brand new project staying introduced on his father's 70th birthday. Interest- was produced as the company spokesperson showcased in the ad, as a representative in the company picture and also talked about bringing out a new technology вЂ“ CDMA. Desire- was made with various gives like free of charge SMS, 40paise STD telephone calls, easy payment schemes, and discount coupons well worth Rs. you lakh. Action- Dhirubhai Ambani Pioneer offers induced visitors to go for the product. Also the model can be applied to marketing movies:
In which in the preliminary stage consciousness may be made up of attention by airing the promos on tv. Attention is made with the help of important features just like starcaste, music, locations, and so forth Interest can now be created with the discharge of the music and by presenting the motif and sales of audiocassettes and Cd albums indicate the same. Desire is established with hoardings of the motion picture and also by using several contests and cost-free prizes and attractions just like stars visiting the music outlets. In the last level people are moved to action as buying seats as a result of the ratings given to the movies in the dailies, and many others To demonstrate one such motion picture through...
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