Strategy (N1021) Project – Conjonction Paper
Mature business executives' time can be precious. In accordance with this you are to produce a short (500 word) briefing paper dealing with one of the following strategic concerns. The conjonction paper is going to take the form of a memo towards the board of the relevant organisation, and should draw upon your understanding of Strategy course material and some other relevant matters from your degree. Start out with (1) a brief introduction with the company's current situation (approx. 100w), then provide the professionals with (2) an examination of the sector and relevant competition (approx. 200w), and (3) present your conclusions about the strategic placement and the potential of the organization (approx. 200w). Your work ought to be up-to-date, reflect your research expertise and include appropriate citations and references to strategic tools and frames you are applying.
a) The superstore Wm Morrison has recently determined itself to a ambitious cost-advantage strategy so that you can defeat newer entrants for the market just like Lidl and Aldi. Assess this approach and discuss whether an established superstore such as Morrison can be good by following this approach.
b) In Western The european countries the car market is stagnating due to industry saturation and overproduction. Just like many other car manufacturers Volkswagen Group (Volkswagen AG) has a collection of car brands. Many of them are in the same plant life and are targeting similar consumer groups (e. g. Chair and Skoda). Discuss whether this strategy is sensible and how Vw Group ought to position itself in the future.
c) Euro Disney, inspite of being Europe's most visited visitor attraction, provides faced significant financial challenges since its beginning in 1992, and they have recently been announced that the company is usually facing a bailout by Walt Disney, their biggest shareholder. Discuss the company's position available in the market and offer recommendations about how precisely it may placement itself to...
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