Bossini International Holdings Limited is usually an investment having company which will engages in price tag, distribution, and wholesale of clothes. The expense holding organization together with their subsidiaries (" BossiniвЂќ) group carries casual wear items for a endemic age range coming from ladies', mens, teenagers', youngsters' and babies' wear goods. Bossini was listed in Stock Exchange of Hk in 1993 with a inventory code of 592. It had been found in 1987 and released its initially retail outlet in 1987 and it expands its circulation network the two locally and internationally during the past two decades. Currently, its syndication network contains more than one particular, 470 shops, approximate 65% of them are home managed stores and 35% of them are franchised stores, protecting 36 countries and areas worldwide. With headquarter in Hong Kong, its market addresses all over the world. Even so, its primary market is the Asia pacific cycles region which includes Hong Kong, Landmass China, Taiwan, Singapore and Malaysia. It is largest range topping store is found in Mong kok, Hk.
1987: 1st retail store opened in Hong Kong
98: Launched franchising operation
1993: Listed in Hk Stock Exchange
1st retail outlet opened in Mainland China
2005: Launched a cool product line, " BossinistyleвЂќ, in Mainland Chinese suppliers Present: More than 1470 retailers around the world
Bossini's brand benefit is " be happyвЂќ and it will help promote a good and positive life attitude. The brand color is green and it represents a spirit of growth. Throughout the colorful products and outstanding client services, Bossini successfully develop a comfortable and feel like residence shopping environment. There are mainly five catalog, " BossiniвЂќ, " BossinistyleвЂќ, " Bossini ladiesвЂќ, " Bossini kidsвЂќ and " YbвЂќ and the major types are " BossiniвЂќ and " BossinistyleвЂќ.
The major marketplaces for Bossini are Hk, Mainland Cina, Taiwan and Singapore plus they are in an buy from the maximum revenue contribution that includes over 98% of total revenue. The Hong Kong and Singapore marketplaces contribute estimated 55% and 9% with the group's total revenue respectively and they are quite stable. On the other hand, the Landmass China marketplace keeps adding more via 2008 to 2011 and it is increased via 19% (2008) to 25% (2011) that represents a 10% normal yearly progress. For Taiwan market, the contribution reduces gradually by 14% (2008) to 11% (2011). The revenue contribution can be determined by various elements such as geographic economic performance diversity, geographic brand acceptance, and source allocation, opening more shops can bring in more sales. Consequently , we need to have other examination to help check out the cause the revenue contribution up and down. Currently, Hong Kong remains to be Bossini's principal market plus the major income contributor; yet , the Landmass China industry will be the key growth driver in the long run.
Number of shops:
The speed of opening new stores in Hong Kong, Taiwan and Singapore is secure except the Mainland China and tiawan. From 2008 to 2011, the direct managed retailers has been dived from 304 (2008) to 456 (2011). This represents a 13. 5% common yearly growth. It is one of the reasons to explain for what reason the revenue contribution from your Mainland Cina keeps elevating. On the other, even though the number of franchised stores also has a significant increase, from 391 (2008) to 521 (2011), the revenue from these types of stores is definitely trivial assessing to the total revenue.
Net revenue per square feet:
Even though Bossini has opened up lots of stores in the Mainland China, the internet sales per square feet this year (HK$1, 340/sq feet) continues to be lower than HK$1, 500/sq ft in 08. It signifies that even more stores can bring much more sales to the group, nevertheless the marginal advantage is reducing. The sales growth in the Mainland China and tiawan cannot cope up the speed of opening fresh stores. There are plenty of reasons to...