A deconstruction of the ad for the ‘death by chocolate' pastry for signifies and Spencer's which looks on their Christmas magazine in 1996
‘Death by chocolate' is a wedding cake that was at one time featured within a magazine simply by Marks and Spencer's in 1996. The key way the cake was promoted, is a ideas of illicit joys so that the particular truly daring people could eat the cake.
The point audience for this advertisement is primarily females inside the socio-economic selection of B. The reason why I found the thinking that the viewers is mainly females is due to the image attached to the advert mainly because it has a thumb which is properly manicured which in turn also suggests that the person consuming this dessert is quite upper class, this lead me to my decision of saying the group is of socio-economic group of W. The most obvious goal in the advertisement is that it really is targeted to Marks and Spencer's customers as it was promoted in the Signifies and Spencer's magazine. Most of the Marks and Spencer's shoppers are normally middle section class people that aspire to becoming a higher course by buying the Marks and Spencer's ‘luxury' goods. I do not assume that the offer is targeted towards any religious teams as the advert interests those who challenge to make ‘sinful' functions which are frowned upon in most religious groups.
The background of the ad is smooth red, generally associated with wicked pleasures, this combined with text message like ‘sensual pleasures' and ‘dark bitter-sweet' emphasises the sexual thought perceived by looking at this advert. Furthermore, reddish colored is seen to signify the devil, this relates greatly to idea of ‘lust' for the ‘Death simply by chocolate' pastry. These two dark reasons along with reddish colored meaning like, makes the shade a particularly ingenious one to get the background of this advertisement. The silky consistency is supposed to advise the audience of illicit issues as the fabric silk is definitely revealing the thought of silk underwear.
The motto ‘it's simply no angel cake' suggests that the cake is further related...
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