Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
In pursuit of upscale segments in the market and an increased business, Consumer Food Groups (CFG) purchased the rights to turn into a distributor of Montreaux's European chocolate goods in the United States in June 2011. As CFG is the division which produces confectionery items for Apollo foods, that they contribute not only to one-third in the company's total revenues and net income, but are a vital part of Apollo's position as second in the global confectionery organization. Upon acquisition of the rights for Montreaux's chocolates CFG formed a new division, Montreaux Chocolate UNITED STATES. Under the management of David Raymond while division manager and Andrea Torres since director of recent product development, this division is working to support Montreaux Chocolates Company reach its objective of expanding to the ALL OF US and Apollo's to seek a greater presence in the lucrative chocolate market and grow it is confectionery market share.
Of all of the different sections within the confectionery market, chocolates is the most profitable accounting for almost 53% from the market's total value. Not merely is confectionery market itself growing, but the chocolate part specifically can be showing boosts in equally market share and revenues forecasted to 2015. Chocolate market trends in 2011 indicated that dark chocolate product sales were rising, consumers are thinking about low-calorie options, premium chocolates was progressively more accessible in popular channels, and packaging and labeling were growing very likely to affect client appeal. Knowing of these developments and growing consumer give attention to fitness and health, positioned Torres in a unique position to operate to develop new items which featured a healthy focus.
Through combined work of the Cool product Development (NPD) team, Torres, Montreaux R and d, and Apollo, the growing dark chocolate marketplace was looked into as a probability of development of a brand new...
Shc thirty four Question installment payments on your 1 Essay
Essay in Dont Like
Essay on Food Aphrodisiacs
Gopro Creativity Case Study Essay
Human Cloning: a Benefit to Humanity Composition
Doha Goal Essay
Economic Conditions Essay
Life Is Fairly sweet at Kumansenu Essay
CJA 354 week one particular Essay
Ncert eleven Book Economics Essay
The Modify Within the Genre of Scary Shown Through the Sub-Genre of Vampires Essay
Linear Programming Simplex Technique Essay